News

Sports marketing sans studio

12th May, 2020

Sports never stops, why should your marketing?

Every sports fan knows that sport is more than the game. It’s a community and a passion that doesn’t go away just because the season is over or there’s no events on. Sport is a way of life and we think marketing needs to realise that.

At DHP, we know that you don’t need to be in a studio or on location to score a home-run with your video marketing campaign and, because we’re team players, we’re going to share how.

Prepare for name dropping!

Nail it like Nike

Nike asked us to create a really eye-catching promo for their new shoe, the Nike Inneva, to help launch the product globally. With only a two week turnaround time there was no time to organise models or locations so we tore the shoe apart. Digitally speaking.

With the Inneva being designed to mimic the biomechanics of the human foot, we wanted the unique construction to be centre stage so we set our animation experts to work peeling back the layers of the shoe. We showcased the woven mesh growing and moulding itself to the shape of the wearer in an organic way, like ivy around a tree. Beautiful but strong.

The film was shown in-store, online and broadcast to the Nike tribe around the world and is still one of the projects we’re most proud of.

Classic moments, new message

There are some sports moments we all want to relive (and others we’d rather not!) so why not give the people what they want and use them in new marketing campaigns.

To announce the release of Pro Wire’s contender series we used classic MMA footage to remind fans how it feels to see memorable moments unfold, sparking their desire to not only watch new events in real time but get access all areas and personalised content for their favourite sport.

Smack-down!

Nitrocharge your next campaign

What makes a great marketing campaign, in our humble opinion, is creativity, understanding the target market and flawless execution. Adidas agree, which is why they came to us to promote the release of their new football boot ‘Nitrocharge.’

They held football trials around the World to find the perfect team of Nitrocharge players. The chosen few were invited to play on the revolutionary Adidas Power Pitch in Rio De Janiero, Brazil. We were brought in to create a series of films to document the event.

But guys, that’s definitely not “sans studio.” Well spotted, we actually used a multi-camera setup including several drones and a 90 meter dolly track while on location but we wanted to show off our nifty VFX skills! Visual effects are a great way to give any footage a fresh new look so you really don’t need a studio.

Looking for a marketing hat trick? Our golden shoe worthy team is ready and waiting so get off the starting blocks and get in touch now.

The creative geniuses of video marketing

4th May, 2020

Devilishly creative marketing

Here at DHP one of the things we pride ourselves on is our creative marketing, in fact, we like to think we’re creative geniuses. Cocky? We don’t think so, in fact we’ve created this whole blog post to back up that statement.

Are you ready to take a peek at the process behind some of our sexiest videos? Let’s do it!

Paint. Speaker. Action.

To generate excitement for an A-list charity event hosted by The Who front-man Roger Daltrey and artist Jake Chapman you might think you’d need a huge production team, a set full of celebrities and lots of fancy effects. Instead we opted for simple, stylish and, of course, sexy.

The event was a fusion of pop music and art so we took some red, white and blue paint, created The Who’s classic Mod emblem and used the vibrations of the band’s music to send drops flying. Shooting at 250 frames per second allowed us to capture the paint being projected off of the mini-speaker in slow motion and ensure a stand out video which was featured on a website, invitations sent out to the exclusive guest list and screened at the venue on the night.

Not bad for a video created and shot entirely in the studio but once could be a creative fluke…

From bikers to brushes

When innovative hair brand, Tangle Teezer, asked us to create a video to announce their support of the Teenage Cancer Trust we knew it needed to be extra special. Our team looked high and low for inspiration and they found it in a motorbike display video from the 1950s. We did say they were creative geniuses!

To contrast the black and white of the original video, we made our display team of Tangle Teezers bright and bold but equally impressive with their synchronisation skills. The entire video was created in the studio by our animation experts, no location, model or other extra expenses and the end result was a fun, on-brand way to display the variety of products and shout about an amazing charity partner.

Third time’s the charm, right?

Men in makeup

We were excited when the hottest brand in beauty, War Paint, contacted us to create a top-line video campaign for their men’s makeup line. Danny’s passion had to come across in the final cut but it needed to focus on the strong brand identity and message that they have built.

With men’s makeup still being a bit taboo, we combined beautiful product focused shots with a powerful, masculine feel to challenge the stigma and stereotyping. Over a one day shoot we used four models to demonstrate the diversity of men and versatility of the product, finally delivering an impressive campaign to a very happy War Paint team.

You even got to see us in action there!

Ready to give your marketing a creative makeover?

From big brands to B2B and anywhere in-between, our devilishly talented team can bring some sexy to your marketing with our creative twists.

Convinced? Great, drop us an email and let’s get creative.

The full service video marketing agency

30th April, 2020

Eye catching video without studio time

Amazing video content doesn’t have to mean studio shoots or even live action. While we love being on-location (we wouldn’t be a great video marketing agency if we didn’t!), we also excel at other video styles. We’re basically the Mary Poppins of video production; practically perfect in every way!

Let’s get animated

Sure we keep banging on about our award winning animation team but if you had an award winning animation team, you’d be shouting about them too!

Whether you want to build hype for your upcoming release, tell the world about your new brand or create some engaging internal videos for staff, animation has something to offer.

Building hype

Your latest offering deserves the best. It deserves eye catching, scroll stopping video marketing from an agency with all the skills.

Our work on an online campaign for The National Maritime Museum for their Plague, Fire and Revolution exhibition aimed to draw viewers into the cut-throat world of Samuel Pepys.

With so much to distract people online, ads have to stand out so we combined stop motion animation, dramatic music and evocative wording to pique viewers’ interest. Working closely with Blast Design and illustrator, Bradley Jay, we separated the layers of each illustration in order to add dynamic movement and depth to the film. We then added impactful visuals and sound effects to bring the exhibition to life.

Keep it simple, stupid!

Not everything needs to be fancy, flashy and full-on. We’re a big believer that sometimes less is more and simple wins out.

When the Wellcome Trust asked us to create an animated piece of video content to visualise their new brand and strategy direction, we knew that simple was the way to go.

The project showcases how the combination of simple graphic design, dynamic animation and a clear voice over can create a compelling and descriptive brand film.

Straight forward, to the point but still sexy. Yeah baby!

DIY filming, professional post-production

Maybe animation isn’t your scene but you also don’t want the costs of an all singing, all dancing studio shoot. Why not do the filming yourself and let us bring that professional video marketing agency vibe in post?

We’ve been working with Charles Stanley Direct on their cool and creative series of interviews with their employees. Simple screen-recording software and some willing staff members are being turned into branded, polished videos which they’re proud to share across social media and on their website.

Whether you’re looking for branded vlogs, motivational to-camera shots or, like Charles Stanley Direct, interview style videos, post-production can give any video you film the edge.

The video marketing agency for you

With a multi-skilled and creative team, we have the ability to create striking video content that meets all your brand’s requirements and exceeds your expectations.

Whatever your vision for video, drop us an email and let’s chat about how we can make it happen.

Beating the Corona Outbreak with Video Marketing

26th March, 2020

Get ahead of flattening the curve

We’re the socially conscious, caring sort here at DHP so spreading the coronavirus through our team and the rest of the UK isn’t very on brand. Many physical options for both communication and advertising are becoming impossible as the COVID-19 pandemic becomes evermore serious. Fortunately, we have a whole host of ideas to not only keep your business afloat, but also to help you up your video marketing game without anyone needing to even be in the same room as someone else!

 

Animation FTW

Whether you’re looking for quick visuals to get information out there or a more involved, storytelling project, animation is a great way to get your message across.

For internal comms, animation can make potentially dull content far more accessible. Ideal for staff training or updating them on how you’re managing the developing coronavirus situation, especially when working remotely.

Both B2B and B2C businesses can benefit from animation too as strong branding is easily achieved in this medium. Selling, entertaining and informing can all be made more engaging and easier to digest by a talented animation team. It can also work out cheaper; with no on-location expenses, animated videos are an option you should definitely consider.

47% of marketers say they have reduced the number of support questions after going live with their animation video.

Reuse what you’ve got

Got some videos from last year’s promo or a series you filmed back when you first started experimenting with video marketing? Re-tailoring the footage in your archives can give it a whole new lease of life.

You’d be surprised at the magic a great editor can work on your old videos, turning them into a totally new story or tweaking them to tell an up-to-date message.

Pandemic or no pandemic, reusing your content is just good business sense, unless you’re the type to throw an outfit out because you’ve worn it once! You do you, but at the moment we think splashing out on a whole new shoot might be overkill.

90% of online shoppers say they find videos useful when making purchasing decisions.

 

Consider the cutting room floor

You remember those great shots that didn’t make the final cut? The moments that didn’t quite fit that campaign? The outtakes?! Drag that footage out of whichever vault it was put in “just in case” because this is the just in case scenario!

Outtakes can work really well on social media, especially during a time many of us need a laugh. They show a more human side to your brand and lighten the mood.
Other unused footage can be turned into a whole new video, or series of videos, maybe even inspiring a whole new campaign. A few fancy editing tricks and you’ll have an amazing marketing video that fits the current climate and still promotes your business.

Visual information is processed 60,000 times faster than text.

 

Think outside the box

If you’re wondering how your business can survive this you’re not alone, but with a little out of the box thinking all businesses can leverage the online space and keep selling. It’s 2020, we might not have flying cars (I know, we’re bummed too) but we do have the technology to bring us closer, even as we socially distance. With so many ways to connect with consumers, employees and investors online, we’re more surprised that it’s taken a global pandemic for people to realise the power of digital and video communication.

In case you hadn’t noticed, we weren’t really “in the box” to start with but if you’ve been sticking to the traditional (tired!) ways of video marketing, there’s no better time to discover all the new, creative options. Not least because, as COVID-19 increases social distance and lockdowns across the world, more and more businesses will be modernising their marketing strategy.

 

If you want to be ahead of the curve while we flatten the curve, drop us an email.

 

Stats: https://www.realsalesvideo.com/14-powerful-statistics-about-animation-videos-and-their-use/

DHP DOES TRAVEL!

11th November, 2019

At DHP we love travel and have a pedigree of work in the industry, we recently put this short edit together to showcase our experience in this space – check it out below. 

 

We would love to know what you think, give us a shout if you’d like to know more or talk through any potential projects – [email protected]

Person taking a photo of their brunch at a café representing ideal user generated content.

How to leverage user generated content

5th August, 2019

Sharing is caring

User generated content is an amazing way to engage your audience, make them feel appreciated and impact your bottom line. What does it mean and how do you use it in your social media marketing strategy? Sit down and let us illuminate you.

What is user generated content?

Put simply, user generated content (UGC) is anything posted online by consumers. That 5* review on your Facebook page? UGC. That Instagram photo of your customer sipping a milkshake in your gloriously air conditioned cafe? UGC. That YouTube video review of your services with 10k views? UGC.

So why is it so powerful? Because word of mouth is still the gold standard in marketing and UGC is the digital equivalent. If somebody loves your product or service enough to post online about it without being paid to do so, it must be good. When you share those posts on your brand’s social platforms not only do your followers see your great reviews and happy customers, you give the user who shared it the warm fuzzies (don’t lie, we know you love the warm fuzzies) and encourage other people to do the same.

Person taking a photo of their brunch at a café representing ideal user generated content.

How do you use UGC in your marketing?

There are a range of options depending on how much content you have and how creative you want to be with it. We think mixing it up is the best option; variety is the spice of life.

ReTweet/ReGram/Share

First you can simply re-post the original post, being sure to shout-out the user, a thank you wouldn’t go amiss either. Simple but effective and a great way to drop in this kind of content to your feeds. Reshares like this are also a great way to populate your Stories, we shared 10 more Stories ideas in our last blog post.

Collages, carousels & albums

If you’re overrun with UGC, you lucky devil, sharing every post individually might be overkill. In that case why not include several in one post. How you do this will depend on the platform your posting on but keep in mind that Facebook has albums, Instagram has carousels and collages work everywhere, just make sure you tag everyone in them!

Video

We know, we’re like a broken record, but video really is the key to social media right now. Whether you make a simple slideshow from the images, videos and comments singing your praises or you opt for something more fanciful, video offers you not only the UGC warm fuzzies but also a very sexy boost in the algorithms. Win-win!

Want to find out how we can make your user generated content even sexier?  Drop us an email.

A woman taking a photo of Giraffe through a Stories app

10 ideas that every brand can use in Stories

15th July, 2019

No more excuses!

Every CEO, marketing team and social media manager we know understands that Stories are the next big thing in social media marketing. Stories are where it’s at, Stories counteract the engagement slump, Stories keep you relevant. Great! But what do you actually post to Stories?

Never fear, as usual the team here at DHP has got you covered, whatever your industry.

1) Behind the scenes

BTS Stories tie in beautifully with the huge marketing trend that is authenticity. Whether you’re showcasing new stock as it comes in, teasing projects you’re working on or sharing casual Friday in the office, behind the scenes content is a great way to humanise your brand and engage your audience. Obviously BTS is a staple over on our Instagram as a video production company but every business has a behind the scenes so start sharing it!

2) FAQs

There’s two ways to play this one; either add a question sticker and let your audience ask whatever’s on their mind or share answers to questions you commonly get asked. You can even mix it up by using both.

3) Share your work

Blow your own trumpet and get your work out there! If you’re a service based business, shout-out your clients and talk about what you do for them. If you’re selling products, user generated content is where it’s at; share your customer’s photos of your products to your Stories and add some love with stickers, GIFs or good old fashioned words.

4) Industry news

Give your audience a breakdown of what’s going on in your industry. Have there been changes to the tax system? Get that all over your financial services Stories with some extra info about what it means for each tax bracket and maybe even a sly mention of how you can help!

5) Stories takeovers

Let your employees, clients or a relevant influencer take over your Stories for the day. A different viewpoint makes your content fresh again and can get you seen by a whole new audience.

6) Shout-out your competitors

Many people see it as counter-intuitive to share posts from, or talk about, their competitors but it’s actually a great way to build community and respect. That said, we don’t suggest you recommend just anybody, make sure they’re well reviewed and you know they’re reliable and competent, but don’t be afraid to big-up others.

7) Tips and tricks

Everybody wants to know how to make their life easier; what quick, industry relevant tip can you share? If you’re a sports brand, offer up suggestions on how can people hydrate fast and stay hydrated when training in the summer heat. Home & garden businesses could share how to keep your home cool or your grass green during a heatwave.

Your lawn may be brown but only the leaves die; grass will regrow once it starts raining more often so watering is not essential

8) Go Live

Going Live at an event you’re running, for a pre-planned on camera chat or more casual “I had 5 minutes so I thought I’d swing by,” Live video is a powerful tool and people spend 3 times as much time watching a Live video than a pre-recorded one. Lights, camera, action!

9) Facts and figures

Blow your audiences’ minds with cool industry stats. Did you know that a strawberry isn’t an actual berry, but a banana is? You’re welcome local greengrocer, looking forward to seeing that on your Stories!

10) Video

We couldn’t leave this suggestion out; video content is still out-performing other content on all platforms. You can add video to any of our other suggestions to make your Stories more interesting and engaging. Whether you opt for a professional look or choose to keep your Stories videos rough around the edges, make sure there is video content somewhere.

Want a hand with bringing video into your Stories and marketing? Get in touch and let’s make them devilishly handsome together.

Facebook march at Dublin Pride, showing their authentic marketing credentials

The power of authenticity in marketing

2nd July, 2019

You remember Pinocchio, right?!

One of the key takeaways from Cannes Lions International Festival of Creativity this year was the importance of authenticity in marketing. Appealing to Millennials and Gen Z requires more than a great product but, with several brands being caught out as being all talk in their progressive stance, consumers are looking for proof that brands are taking action and not just woke-washing their campaigns.

Authentic marketing might sound like an expensive and risky idea. Many brands have found themselves in a social media storm that left their PR departments rocking in a corner after trying it. Although it can seem complicated, doing it right can have a huge impact on your bottom line and brand loyalty and, if you stick to a few simple rules, you can make it work. Trust us!

Stay true to your brand values

One hole several brands have fallen down is choosing a cause that is unrelated to their brand or does not align with their brand values. Don’t just pick the latest trending topic; take the time to assess what your brand stands for and which cause fits with that. Get your team together and write down the key words associated with your brand, make a note of your brand purpose and start pulling these things together to create a list of things your brand considers important.

Authenticity isn’t about appearing cool, it’s about being true to your core values. If your brand is conservative, don’t try to force yourself into a socialist box. Own your brand’s values and take a stand that fits them. 

Put your money where your mouth is

We could point you to a thousand articles or angry tweets about brands who used a cause for their advertising but didn’t back it up with action. This year’s Pride saw a large backlash from the LGBTQIA+ community, fed up of rainbows on products, especially from companies who financially supported anti-gay politicians. This makes it more important than ever for you to choose a cause which matches your brand’s goals. Failing to support whichever topic appears in your marketing financially and through your company’s internal policies is a surefire way to see your campaign do huge damage to your brand’s reputation.

Facebook march at Dublin Pride, showing their authentic marketing credentials

©Giuseppe Milo

Authenticity isn’t just about social causes

Despite taking a stand being a key video marketing trend this year, that’s not the only way to embrace authenticity. Tell the story of your brand, warts and all. Interview your founder, allow employee Stories take-overs, do Lives at your events or behind the scenes (also easily re-purposed later on), humanise your brand voice.

Outside of social media you can choose transparency by ensuring full details of your products are easily available; where you source things, where they’re made, who makes them and in what conditions. Be open and honest about your methods, where you came from and who you are as a brand.

Authenticity isn’t about being hip or liberal, it’s about being honest and showing your customers who you really are. Do it right and it may well become the most important marketing choice you’ve ever made.

To discuss how to bring authenticity into your marketing using video, get in touch and let’s make your brand irresistibly authentic and devilishly handsome.

A businessman holding an iPad, clenching his fist and looking motivated, a highrise building behind him

5 creative ways to use video in B2B marketing

17th June, 2019

Professional is not a synonym for boring!

With LinkedIn video posts generated more than 300 million impressions in just one year after they launched and earning an average of three times the engagement of text posts, using video in B2B marketing is where it’s at.

Too many B2B brands get stuck in a corporate, bland or tame marketing rut, fearing looking unprofessional or believing that their target market won’t respond to flashy or creative advertising. At DHP we believe all brands and industries can, with a bit of out-of-the-box thinking, reap the benefits of video.

Here are 5 suggestions to help B2B businesses to break free of their white collar chains and raise their marketing game while maintaining professionalism.

1) Involve your team

Who better to sell your business than the team behind it? So why not skip the fancy location and create an engaging video in your brand’s home with the people who make it all happen. They can nail your brand voice because they are your brand, they’re invested in making it a success and, B2B or not, people buy from people.

For a crash course in this idea make sure you check out these 10 things to remember when filming corporate videos in your office.

2) Show don’t tell

How many times have you heard this advice? It’s because it’s true. Use your B2B marketing video to, very literally, show your services. For a creative twist, skip the talking and set your services to music. This will also ensure you’re doing it properly and clearly demonstrating what you offer rather than relying on audio to explain.

Did you know: 59% of senior executives say that if both text and video are available, they prefer to watch the video version?

3) Don’t ignore trends

Business owners are not immune to the latest crazes so use what’s popular in marketing more generally to sell your B2B brand. Whether you’re leaping on the influencer band wagon or raising your Pride flag, remember to keep your brand values at the centre of you campaign. Nobody will be investing with the high security business who team up the Paul brothers in their advertising!

Make sure you check out our white paper for a run down on the hottest video marketing trends of 2019.

4) Reputation sells

Just because you’re a B2B business doesn’t mean creating a buzz around your brand with lowly consumers isn’t beneficial. If you have social channels for your business (which we really think you should), share your video campaigns over there too. With an engaged following in the general public, you’re bringing more than just your skills to the table and everyone loves a package deal.

Did you know that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members?

5) Add value

We get it, you want your marketing to sell your business. You want to make those sales. You want to grow your client base. Sure thing, so stop the hard sell. Selling can be subtle; demonstrate your expertise, prove you’re reliable and you will find your ideal clients are banging your door down to work with you.

Over on our own LinkedIn page we’re leading by example and sharing the latest marketing news every week, examples of our work and informative posts just like this one because we don’t just talk the talk.

If you want to start slaying your B2B marketing  by using video, we can help. Get in touch and let’s make your next project devilishly handsome.

Woman on a beach facing away from the camera, her arms up as the sun hits her

How to nail emotional marketing

4th June, 2019

Or “why you should aim to make people feel, not think.”

High up in the list of 2019 video marketing trends is brands taking a stand and a powerful way to do that is with emotional marketing. You can see this in many campaigns already; Gillette have been leading the charge this year launching a variety of emotional and politically charged ads, following on from Nike’s Colin Kaepernick ad which they are continuing with their “Just Do It” campaign.

Of course, making people feel is a risky business so let’s look at how a few different industries could make it work.

Fashion

Whether you’re a gender bending, boundary pushing label or a more traditional, luxury brand why not get people emotionally charged with a campaign that examines how clothes make us, and those around us, feel.

Our clothes are a part of our identities. They express how we see ourselves and how we want the world to see us. Exploring that idea in a video campaign where customers and celebrities discuss their fashion journey and how their clothing empowers them also lends itself to an integrated campaign across social media. Before you know it, your video about the power of fashion will be generating social posts about why people wear what they wear, using your campaign hashtag, and your brand recognition, and sales, will be through the roof. Winner!

Education

Motivating students is a tough job but not impossible. To draw them in to your educational establishment or course emotional marketing is a key piece of the puzzle. Lifestyle campaigns are a great way to entice students looking for a learning experience that isn’t dry and stuffy.

When LS College opened their new campus and wanted a promotional video to launch the college’s new look and feel, we went with a fun, contemporary video campaign which prominently features the courses & education while clearly demonstrating the fun elements of life at the college. The bright colours, music and use of dance in the video alludes to the social and party lifestyle which comes with studying there.

#NotAllStudents

Travel

Summer is here and holidays should be flying off the shelves but for an extra boost to sales why not consider a whistle-stop tour of your locations which highlights the most beautiful and interesting places you offer?

Wanderlust is an emotion. It says so on the internet so it must be true! Tap into your target market’s desire to experience the world, to discover new cultures, to boldly go where no one has gone before. Evoke that longing with subtly lit cathedrals, bright beaches and clear oceans, bustling cities and peaceful mountain tops. How would they feel in those places? For extra punch, end with a harsh dose of reality; cut to a dreary looking house on a dull street, people at work or simply at home watching your ad on the telly.

If you want to nail emotional marketing we can help. Whether you’re in one of these industries or a totally different one, get in touch.