Professional is not a synonym for boring!
With LinkedIn video posts generated more than 300 million impressions in just one year after they launched and earning an average of three times the engagement of text posts, using video in B2B marketing is where it’s at.
Too many B2B brands get stuck in a corporate, bland or tame marketing rut, fearing looking unprofessional or believing that their target market won’t respond to flashy or creative advertising. At DHP we believe all brands and industries can, with a bit of out-of-the-box thinking, reap the benefits of video.
Here are 5 suggestions to help B2B businesses to break free of their white collar chains and raise their marketing game while maintaining professionalism.
1) Involve your team
Who better to sell your business than the team behind it? So why not skip the fancy location and create an engaging video in your brand’s home with the people who make it all happen. They can nail your brand voice because they are your brand, they’re invested in making it a success and, B2B or not, people buy from people.
For a crash course in this idea make sure you check out these 10 things to remember when filming corporate videos in your office.
2) Show don’t tell
How many times have you heard this advice? It’s because it’s true. Use your B2B marketing video to, very literally, show your services. For a creative twist, skip the talking and set your services to music. This will also ensure you’re doing it properly and clearly demonstrating what you offer rather than relying on audio to explain.
Did you know: 59% of senior executives say that if both text and video are available, they prefer to watch the video version?
3) Don’t ignore trends
Business owners are not immune to the latest crazes so use what’s popular in marketing more generally to sell your B2B brand. Whether you’re leaping on the influencer band wagon or raising your Pride flag, remember to keep your brand values at the centre of you campaign. Nobody will be investing with the high security business who team up the Paul brothers in their advertising!
Make sure you check out our white paper for a run down on the hottest video marketing trends of 2019.
4) Reputation sells
Just because you’re a B2B business doesn’t mean creating a buzz around your brand with lowly consumers isn’t beneficial. If you have social channels for your business (which we really think you should), share your video campaigns over there too. With an engaged following in the general public, you’re bringing more than just your skills to the table and everyone loves a package deal.
Did you know that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members?
5) Add value
We get it, you want your marketing to sell your business. You want to make those sales. You want to grow your client base. Sure thing, so stop the hard sell. Selling can be subtle; demonstrate your expertise, prove you’re reliable and you will find your ideal clients are banging your door down to work with you.
Over on our own LinkedIn page we’re leading by example and sharing the latest marketing news every week, examples of our work and informative posts just like this one because we don’t just talk the talk.
If you want to start slaying your B2B marketing by using video, we can help. Get in touch and let’s make your next project devilishly handsome.