Rockwool asked us to create a sizzling three minute animation to showcase the origin and value of their product, showing the process of re-engineering rock to create ROCKWOOL insulation.

Working with the Black and White Agency we created a storyboard to showcase the process from start to finish. This required a complex particle animation to visualise the natural process. In VFX particles are minute images or meshes that are displayed and moved in large numbers by a particle system. Giving the effect of  each simple image having individual motion and a complete natural entity. The video has attracted  thirty thousand views to date, providing customers with a fascinating insight into the process behind the product.

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