Puma One

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The Challenge

To use hidden camera techniques to launch Puma One boot with Liverpool FC star Adam Lallana.

The solution

We were tasked by Puma to create a buzz around the boot launch through an immersive BTS experience for both the viewer and on the ground consumers. We had a two camera crew with hidden cameras setup throughout the venue to capture the experience from every angle. We also shot stills which were shown on the biggest billboard in Europe outside Liverpool station for two weeks.


The main video has been viewed over 200,000 times on Soccer AM’s channels with positive feedback across the board. The atmosphere was great on the day and as you can see the kids (and crew) loved it!