Our client LS College wanted a stunning piece of content to promote their new campus and drive traffic to their website, the distribution plan was to use the film at their promotional events and across their online channels.
It was our view that the content should be fun, contemporary and aimed squarely at their target demographic.
The client has new punchy brand colours, with these in mind we created a mesmeric environment in their onsite studios in which our chosen artists could perform.
In order to make sure the content was as effective as possible, we created specific edits for a range of digital platforms. These were a mix of short snappy edits, high impact for direct advertising across channels in both portrait and landscape form.
Positive feedback has stemmed in part from the personality, clear messaging and fact that the content is easily and quickly identifiable as LS College within the educational space.