Cambridge University Press

English Profile

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Cambridge University Press wanted a video to explain their new web-based learning tool, English Profile.

English Profile is an educational tool for teachers, so we took inspiration from our own days in the classroom and created an animated exercise book. We used hand-drawn diagrams and torn up pieces of paper to show the simplicity of the whole thing, breaking down what could seem a complex website into a series of easily understood benefits. The client gave us a gold star too.

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