Adidas

Adidas Marhaba

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The Challenge

To create an exciting promo video to introduce Marhaba football for Adidas on the international stage at The Africa Cup of Nations. The video needed to work on multiple platforms including in-stadium, broadcast and online.

The solution
On a tight deadline that included a bespoke soundtrack and two studio shoots we re-engineered the ball in full 3D to give an energetic introduction to the Marhaba. The VFX brief was made all the more complex with the inclusion of shattered glass effects.
Success
This piece was used throughout the African Cup of Nations in stadium, by CAF TV and adidas gathering millions of views across multiple channels. This project is a great example of how our award winning VFX team can surpass expectations in a limited amount of time.