We’re the socially conscious, caring sort here at DHP so spreading the coronavirus through our team and the rest of the UK isn’t very on brand. Many physical options for both communication and advertising are becoming impossible as the COVID-19 pandemic becomes evermore serious. Fortunately, we have a whole host of ideas to not only keep your business afloat, but also to help you up your video marketing game without anyone needing to even be in the same room as someone else!
Whether you’re looking for quick visuals to get information out there or a more involved, storytelling project, animation is a great way to get your message across.
For internal comms, animation can make potentially dull content far more accessible. Ideal for staff training or updating them on how you’re managing the developing coronavirus situation, especially when working remotely.
Both B2B and B2C businesses can benefit from animation too as strong branding is easily achieved in this medium. Selling, entertaining and informing can all be made more engaging and easier to digest by a talented animation team. It can also work out cheaper; with no on-location expenses, animated videos are an option you should definitely consider.
47% of marketers say they have reduced the number of support questions after going live with their animation video.
Got some videos from last year’s promo or a series you filmed back when you first started experimenting with video marketing? Re-tailoring the footage in your archives can give it a whole new lease of life.
You’d be surprised at the magic a great editor can work on your old videos, turning them into a totally new story or tweaking them to tell an up-to-date message.
Pandemic or no pandemic, reusing your content is just good business sense, unless you’re the type to throw an outfit out because you’ve worn it once! You do you, but at the moment we think splashing out on a whole new shoot might be overkill.
90% of online shoppers say they find videos useful when making purchasing decisions.
You remember those great shots that didn’t make the final cut? The moments that didn’t quite fit that campaign? The outtakes?! Drag that footage out of whichever vault it was put in “just in case” because this is the just in case scenario!
Outtakes can work really well on social media, especially during a time many of us need a laugh. They show a more human side to your brand and lighten the mood.
Other unused footage can be turned into a whole new video, or series of videos, maybe even inspiring a whole new campaign. A few fancy editing tricks and you’ll have an amazing marketing video that fits the current climate and still promotes your business.
Visual information is processed 60,000 times faster than text.
If you’re wondering how your business can survive this you’re not alone, but with a little out of the box thinking all businesses can leverage the online space and keep selling. It’s 2020, we might not have flying cars (I know, we’re bummed too) but we do have the technology to bring us closer, even as we socially distance. With so many ways to connect with consumers, employees and investors online, we’re more surprised that it’s taken a global pandemic for people to realise the power of digital and video communication.
In case you hadn’t noticed, we weren’t really “in the box” to start with but if you’ve been sticking to the traditional (tired!) ways of video marketing, there’s no better time to discover all the new, creative options. Not least because, as COVID-19 increases social distance and lockdowns across the world, more and more businesses will be modernising their marketing strategy.
If you want to be ahead of the curve while we flatten the curve, drop us an email.