DS Virgin Racing

DS Virgin Racing Electric Avenue

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The Challenge

DS Virgin Racing asked us to create a dramatic promo for the run up to the FIA Formula E London Race to generate excitement, promote the drivers #fanboost chances and showcase the new UK themed bodywork.

The solution

In close collaboration with our friends at Pitch Marketing Group we had exclusive access to the car and driver Sam Bird for one night only in Electric Avenue, Brixton. With this limited timeframe we had to capture high quality key shots with a view to bringing the film to life in post-production. Using photogrammetry and camera projection techniques, we created lightning and bolts of electricity in post.


The finished product received over one hundred thousand views in the first week and proved to be a real boost for the Virgin Drivers in the lead up to the race. It was a real pleasure to be involved in such an innovative and exciting sport

DS Virgin Racing