To create a sizzle reel for Thomas & Friends to showcase the size and breadth of the brand at the Mattel World Expo in Las Vegas.

It’s not easy to grab someone’s attention in Vegas. Among the flashing lights and many distractions, we needed to make a video that would cut through the noise. The jovial little train you might remember from childhood has become a huge media phenomenon, and we put together a high-impact video that captured the excitement of Thomas’s adventures both with his friends and out in the commercial world.

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