Nike wanted us to demonstrate how they’ve taken one of their iconic running shoes, the Nike Lunar, and morphed it with a boot to revolutionise autumn footwear. The Nike SneakerBoot has the capabilities of both running shoe and boot.
Working with Nike and our pals at Accept & Proceed, we wanted to present the Nike SneakerBoot in the environment for which it is to be worn – the elements of Autumn and Winter. Using crisp 3D cinematography and graphics we created a video to emphasise the powerful transformative process that takes place as the Lunar running shoes morph into the Nike SneakerBoot.
The team navigated a narratively and visually complex brief to create a film that was broadcast across multiple channels and platforms across the world.