The Challenge

Charles Stanley Wealth Managers were looking to promote their investment platform to a younger audience.

The solution

The investing game can be intimidating to a younger audience with confusing language and the miss-communication of risk. DHP decided to take people back to school with an easy-to-understand series of educational video content to demystify investment strategy and execution.


The campaign helped Charles Stanley win 2 ‘Boring Money’ marketing awards and has helped funnel thousands of new users to their CS Direct investing platform.