Move over John Travolta because there is definitely some Saturday night fever in the air at DHP. We recently completed a giant mirror ball project with Silent Studios the creation will be projected in to shop windows at John Lewis as part of a new campaign.
If you’re interested in the ins and our very own Eduardo Oliveira explains
“The mirror ball we created for Silent Studio was a very interesting project to work on, and since we had a very clear brief of what we had to achieve, it was also very straight forward.
We were asked to create a life-like mirror ball which would slowly rotate and give off all those sparkly reflections we see at disco clubs. We wanted to create a deep sense of atmosphere with a sheen of luxury and golden toned reflections.
We began by sculpting a mirror ball in 3d, based on real mirror balls, to achieve a realistic look. A big part of working with reflective things is working with not only the object itself, but also with what the object will be reflecting, so we spent a lot of time carefully placing each of the assets and choosing the correct set for the scene.
Once we were happy with the movement and look of the piece, we took it to post-process, where we were able to refine and enhance the whole thing, adding things like the lush glow we see on the light hotspots, and the dense, hazy atmosphere surrounding the ball.
We had to make sure the animation could loop seamlessly over and over, like an infinite motion. This in theory sounds easy enough, but gets a bit more challenging when you are dealing with particles and reflections that keep moving in space and have to somehow give the sense of never stopping.
Lastly but not to be overlooked is the fact that we had to deliver this in 3 times HD resolution, so we had to make sure that every thing would be just perfect, otherwise any little details left unchecked would be easily picked up in such a big resolution.
All in all we were very satisfied with the result, and we were really happy to be part of this project.”
Check out the mirror ball running in John Leiws’ windows for the next four weeks.