Or “why you should aim to make people feel, not think.”
High up in the list of 2019 video marketing trends is brands taking a stand and a powerful way to do that is with emotional marketing. You can see this in many campaigns already; Gillette have been leading the charge this year launching a variety of emotional and politically charged ads, following on from Nike’s Colin Kaepernick ad which they are continuing with their “Just Do It” campaign.
Of course, making people feel is a risky business so let’s look at how a few different industries could make it work.
Whether you’re a gender bending, boundary pushing label or a more traditional, luxury brand why not get people emotionally charged with a campaign that examines how clothes make us, and those around us, feel.
Our clothes are a part of our identities. They express how we see ourselves and how we want the world to see us. Exploring that idea in a video campaign where customers and celebrities discuss their fashion journey and how their clothing empowers them also lends itself to an integrated campaign across social media. Before you know it, your video about the power of fashion will be generating social posts about why people wear what they wear, using your campaign hashtag, and your brand recognition, and sales, will be through the roof. Winner!
Motivating students is a tough job but not impossible. To draw them in to your educational establishment or course emotional marketing is a key piece of the puzzle. Lifestyle campaigns are a great way to entice students looking for a learning experience that isn’t dry and stuffy.
When LS College opened their new campus and wanted a promotional video to launch the college’s new look and feel, we went with a fun, contemporary video campaign which prominently features the courses & education while clearly demonstrating the fun elements of life at the college. The bright colours, music and use of dance in the video alludes to the social and party lifestyle which comes with studying there.
Summer is here and holidays should be flying off the shelves but for an extra boost to sales why not consider a whistle-stop tour of your locations which highlights the most beautiful and interesting places you offer?
Wanderlust is an emotion. It says so on the internet so it must be true! Tap into your target market’s desire to experience the world, to discover new cultures, to boldly go where no one has gone before. Evoke that longing with subtly lit cathedrals, bright beaches and clear oceans, bustling cities and peaceful mountain tops. How would they feel in those places? For extra punch, end with a harsh dose of reality; cut to a dreary looking house on a dull street, people at work or simply at home watching your ad on the telly.
If you want to nail emotional marketing we can help. Whether you’re in one of these industries or a totally different one, get in touch.