Every CEO, marketing team and social media manager we know understands that Stories are the next big thing in social media marketing. Stories are where it’s at, Stories counteract the engagement slump, Stories keep you relevant. Great! But what do you actually post to Stories?
Never fear, as usual the team here at DHP has got you covered, whatever your industry.
BTS Stories tie in beautifully with the huge marketing trend that is authenticity. Whether you’re showcasing new stock as it comes in, teasing projects you’re working on or sharing casual Friday in the office, behind the scenes content is a great way to humanise your brand and engage your audience. Obviously BTS is a staple over on our Instagram as a video production company but every business has a behind the scenes so start sharing it!
There’s two ways to play this one; either add a question sticker and let your audience ask whatever’s on their mind or share answers to questions you commonly get asked. You can even mix it up by using both.
Blow your own trumpet and get your work out there! If you’re a service based business, shout-out your clients and talk about what you do for them. If you’re selling products, user generated content is where it’s at; share your customer’s photos of your products to your Stories and add some love with stickers, GIFs or good old fashioned words.
Give your audience a breakdown of what’s going on in your industry. Have there been changes to the tax system? Get that all over your financial services Stories with some extra info about what it means for each tax bracket and maybe even a sly mention of how you can help!
Let your employees, clients or a relevant influencer take over your Stories for the day. A different viewpoint makes your content fresh again and can get you seen by a whole new audience.
Many people see it as counter-intuitive to share posts from, or talk about, their competitors but it’s actually a great way to build community and respect. That said, we don’t suggest you recommend just anybody, make sure they’re well reviewed and you know they’re reliable and competent, but don’t be afraid to big-up others.
Everybody wants to know how to make their life easier; what quick, industry relevant tip can you share? If you’re a sports brand, offer up suggestions on how can people hydrate fast and stay hydrated when training in the summer heat. Home & garden businesses could share how to keep your home cool or your grass green during a heatwave.
Going Live at an event you’re running, for a pre-planned on camera chat or more casual “I had 5 minutes so I thought I’d swing by,” Live video is a powerful tool and people spend 3 times as much time watching a Live video than a pre-recorded one. Lights, camera, action!
Blow your audiences’ minds with cool industry stats. Did you know that a strawberry isn’t an actual berry, but a banana is? You’re welcome local greengrocer, looking forward to seeing that on your Stories!
We couldn’t leave this suggestion out; video content is still out-performing other content on all platforms. You can add video to any of our other suggestions to make your Stories more interesting and engaging. Whether you opt for a professional look or choose to keep your Stories videos rough around the edges, make sure there is video content somewhere.
Want a hand with bringing video into your Stories and marketing? Get in touch and let’s make them devilishly handsome together.