Rockwool asked us to create a sizzling three minute animation to showcase the origin and value of their product, showing the process of re-engineering rock to create ROCKWOOL insulation.
Working with the Black and White Agency we created a storyboard to showcase the process from start to finish. This required a complex particle animation to visualise the natural process. In VFX particles are minute images or meshes that are displayed and moved in large numbers by a particle system. Giving the effect of each simple image having individual motion and a complete natural entity. The video has attracted thirty thousand views to date, providing customers with a fascinating insight into the process behind the product.