Nike asked us to create a really eye-catching promo for their new shoe, the Nike Inneva.

The Inneva is designed to mimic the biomechanics of the human foot, so we decided to show the woven mesh of the shoe growing and moulding itself to the shape of the wearer in an organic way, like ivy around a tree. Credit should also go to our co-conspirators on this one, Accept and Proceed (http://acceptandproceed.com).

View more videos like this

Let's work together...

Want to work with an award winning video production company?

Get in touch
Virgin Racing
M&G Investments
UK Trade & Investment
Mattel
Adidas
Black and White
We Are Social
Dennis Publishing
Pitch Media
Blast Design
Unilever
Regus