To shoot a series of short videos for the Diesel website that would reflect the brand’s audience and what they want from life.

In each video, we asked one question – and got a lot of answers. We made sure we talked to the kind of young, creative people that Diesel want to communicate with and found out what they really think. In this example, we asked them what they really want to do before they die. Pro tip: looks like everybody wants to travel more, so don’t just sit there.

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