Diesel wanted to give more life to the mission statement of their Diesel Fragrance Factory. They asked us to see what we could do.

Diesel is an unusually evangelical brand. They want to shape the way people live their lives. With that in mind, we thought they shouldn’t have a mission statement – they should have a manifesto. We used 2D animation and some of their brand iconography to create this speedy montage, pulling out key phrases of what the Diesel Fragrance Factory manifesto is all about. Words to live by.

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