Virgin Racing

Virgin: A fanboost broadcast

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2014-15 marks the inaugural season of the FIA Formula E season – a new championship for electronically powered cars. For each race one driver has the chance to win a Fanboost – an extra speed boost during the race. Virgin Formula E wanted a mock manifesto piece to win the Fanboost.

We worked with Virgin’s team and Pitch Media to create this manifesto video to tie in with the #GE2015. We filmed with the two Virgin racing superstars Sam Bird and Jamie Alguersuari around central London . The Manifesto was uploaded to Facebook and has since seen positive engagement rates and video views (over 12,000 on Facebook and more than 2,000 on YouTube) and even received a special mention from Sir Richard Branson himself on twitter. The weekend after release Sam won FanBoost in Miami.

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