7stripe, an e-cigarette company, wanted a video that would enhance their launch activities from a humorous and relevant stance.

We created the piece from concept to final delivery. We felt that the rich onscreen heritage of smoking provides the perfect framework in order to introduce the 7stripe brand. Through the recognisable cinematic style we aimed to evoke the memories of a scene with which our target audience can relate. We then injected an element of humour and ended up with this final product. We’d love to know what you think!

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