The Nike Inneva
We have been super busy for the last few weeks and wanted to tell you about promo video for Nike we have been working on. The brief was to conceive and create and eye-catching promo video for the launch of the Nike Inneva, a shoe Designed to mimic the natural biomechanics of the foot.
Working with Accept and Proceed (http://acceptandproceed.com) we created a video that compliments the look and feel of the new shoe as well as highlighting its unique fit around the foot. We wanted to compare the Inneva’s woven mesh to that of organic structures with the ability to grow and adapt itself to any environment, in this case the shape of the foot.
You can find the video here – http://www.youtube.com/watch?v=x_x3yX0yqNc